
Professional’s Score
Execs
- Biodegradable filters
- Nicely-designed app
- Low power use
Cons
- Dear
- No air high quality indicators
- Just one base color
Our Verdict
Briiv’s low environmental impression air filter is fantastically designed, easy to make use of and smells fantastic. We cherished it – but it surely’s a luxurious merchandise for light day-to-day use solely.
Worth When Reviewed
$360 approx
Finest Costs At present: Briiv air filter
An open glass jar, sitting atop a black base, housing a thick coconut mat beneath a spongy morass of forest inexperienced reindeer moss: you may be forgiven for considering that the Briiv is a few form of botanical experiment.
Nevertheless it isn’t – it’s an air filter that’s trying to offer a substitute for the rising numbers of plastic parts and HEPA filters that find yourself in landfill yearly, with no method to be damaged down.
As a substitute of “greening” a home air air purifier that’s merely industrial tech made small, Briiv has give you a brand new method: utilizing biodegradable natural supplies for filters, over a low-wattage equipment (it’s simply 5W).
It’s a beautiful factor to have a look at, contact, and odor. The reindeer moss is so attractive, you end up selecting it up simply to roll it round in your fingers, so if in case you have young children, beware. They gained’t be capable to depart it alone.
Let’s take a better look.
Arrange
- Briiv is barely bigger than a kettle
- Easy to arrange
- Connects through Wi-Fi
The Briiv consists of a black plastic base, three natural filters, a glass jar, a handbook, an influence cable and an influence adapter.

Alex Greenwood / Foundry
The bottom measures 16cm in diameter. It’s wider than a home kettle, so that you want a reasonable-sized floor for it – it would greater than dominate a bedside desk, for instance, however it would do high-quality on a sideboard or chest of drawers.
This base is 11.5cm excessive, and has the USB port for the provided energy adapter on the again. A black material filter wraps across the air output.
This a part of the set-up feels splendidly medieval.
Into this base, you place the 10cm x10cm cardboard matrix filter that lasts three months. This filter, with an activated carbon accordion in it, can entice matter all the way down to PM2.5, together with high-quality particles and VOCs (risky natural compounds: suppose emissions from paint, printers, glue, everlasting markers – that type of factor).
The coconut filter goes on prime. This lasts for one 12 months and is made from waste coconut husk that has been repurposed into filtration fibre. It’s a dense spongy mesh that smells faintly of toast, and targets PM5 particles, together with filth, mud and smoke.
You then place the glass jar excessive, which comes down the facet of the coconut filter, holding it in place, and suits onto the bottom. It’s paying homage to a Victorian bell jar.
Subsequent, you add the darkish forest-green reindeer moss, which is available in a woven hessian drawstring bag. This a part of the set-up feels splendidly medieval, as if you’re a 13th century apothecary pulling out pure elements for a poultice.

Alex Greenwood / Foundry
You get about 80 grams of moss, and it lasts for one 12 months. Briiv says it’s naturally grown, ethically harvested, and can take away PM10 particles like pollen and pet dander.
All these filters are biodegradable, which may be very a lot the purpose of the product.
Your entire peak of the Briiv is about 23cm, and it comes with a woven black USB cable, 140cm lengthy, which plugs into the bottom, so you’ve got some leeway over positioning close to an influence socket.
Operation
- Easy on-filter contact controls
- In-app controls
You use the Briiv by the touch-activated management zone on the entrance of the bottom or by the app.
The management zone on the entrance of the bottom may be very easy: a scale of 1 to 4 dots with a plus and minus level to scale up or down. Subsequent to that is the contact button for the one-hour enhance, which is a cleanse mode that may clear a 6m x 6m house in an hour, though the filter will work at a most throughout this time.

Alex Greenwood / Foundry
If you wish to use the app, which is obtainable for Apple and Android, you obtain it through your app retailer or scan the QR code within the handbook. You arrange your Briiv account, supplying an e mail tackle and password, and also you’ll be despatched a verification code to your e mail. Then you possibly can add the gadget.
To take action, you press the one-hour contact button on the Briiv for 8 seconds to place the air purifier in configuration mode. You then navigate to your cellphone’s Wi-Fi settings and join with the Briiv community that seems there. At this level, the app will ask you to key in your Wi-Fi community identify and password and it connects the Briiv by your Wi-Fi in that manner.
The app itself is straightforward and well-designed. There’s a button to show the Briiv off, a button to extend the output by 4 phases and a button to lower it. You may schedule the Briiv to come back on and switch off at particular instances and speeds on sure days, there’s a tab for filter well being, and a one-hour enhance button.

Dominik Tomaszewski / Foundry
Efficiency
- Briiv will not be silent in operation
- 4 pace choices
- Distinct, pure odor
At dot one pace, the Briiv is barely audible. You may positively sleep whereas this mode is working, and certainly, we tried it in a single day and it didn’t disturb us in any respect.
Velocity two is audible (Briiv says 45dB), with a slight buzz, and you may sense the air motion from 80cm away.
Velocity three is important. Velocity 4 is highly effective, just like a desk fan sound stage. On the Briiv web site, it’s categorised as being no louder than 70dB – the identical as a washer or bathe – which is fairly noisy. You may really feel the air motion from 120cm away.
A lot for the way it appears to be like and sounds. The query is: does it work?
Briiv’s declare is that the air filter is as highly effective as 3,043 medium measurement houseplants – besides, presumably, with added airflow. That is unattainable to examine and never notably useful when you’re attempting to resolve whether or not to purchase this or one other air air purifier.
Within the web site FAQs, Briiv says that on its most setting it delivers 53 cubic toes per minute of purified air. This equates to a CADR of 90 cubic metres per hour. Our top-rated air air purifier, the Jya Fjord, has a CADR of 450m3 per hour, so the Briiv solely has 20% of its air cleansing energy.
When you burn a pan within the kitchen, it gained’t have the facility to rapidly clear the hanging smoke from your house. However what it could do is clean up a dusty or a stuffy room.
Because the Briiv doesn’t characteristic any air high quality indicators, there’s nothing other than the odor and your sense of air motion to inform you that something is occurring.
What we will say is that we examined the Briiv in a single day for a number of nights in a row, throughout winter with closed home windows, and located our sleep deeper and extra refreshing, and we awoke with out that muffled head you typically get when sleeping in a sealed setting with central heating on. We felt noticeably sharper, and clearer-minded, and this was in a testing setting with glorious exterior air high quality, so when you reside in an city setting, the distinction could also be much more noticeable.
Briiv’s filtered air makes your room odor as if it’s both exterior or stuffed with vegetation. Throughout testing, we had quite a lot of totally different views on it: “It’s a garden in Spring.” “It’s like strolling right into a florist.” “It’s seaweed on a seaside.” “It smells like making up a dangling basket” (that’ll be the moss). “It’s like strolling by a woodland in Could.” “It’s like one of many glass homes at Kew Gardens.”
You get the image. Suffice to say, it genuinely modifications the environment in a room.
Worth and availability
There’s no getting across the worth: the Briiv is an costly piece of equipment.
When you’re within the US, it prices from round $360 upwards (on the time of writing, Goop has the most effective worth), with a 12 months’s price of alternative filters out there for $42.
Within the UK it usually prices £329, though the most effective worth we’ve discovered is from Equipment Metropolis, the place it’s £299.99. Substitute filters aren’t too dangerous at £34.99 for the one-year moss matrix set. This contains one moss filter, one alternative coconut filter and 4 nano matrix filters (the cardboard sq. with the accordion in it).
It makes your room odor like a woodland dell.
When you’re within the UK, Briiv additionally makes a black version for VOC and odour elimination (Briiv, £334) It makes use of makes use of bamboo carbon blocks as an alternative of moss and might be a helpful different if in case you have extra of a contemporary, industrial model in your house.
Verdict
The Briiv is gorgeous. On all types of ranges. At this worth level, it’s positively a luxurious merchandise, however we do suppose it’s price it if what you’re after is light air purifying. It’s fascinating to have a look at, it makes your room odor like a woodland dell, and it’s a very particular object to work together with – we couldn’t preserve ourselves from often touching the moss within the jar and selecting it as much as odor.
Furthermore, it performs into one thing deep down within the human psyche. We’ve been utilizing moss for 1000’s of years, and it simply feels weirdly proper to have some so close by, and to make use of this pure product once more at present. If the Briiv is an indicator of the way forward for “inexperienced tech”, we will stay up for some fascinating hybrid improvements.
For extra air purifying choices and to see which home equipment we price the very best, take a look at our round-up of the most effective air purifiers we’ve examined.